Create/
refresh/
clarify/
grow


Graphic identity systems & design 
Outside Order is the collective work designed and directed by Wally Krantz while collaborating with some of the most excellent creative and strategic thinkers around the world.

Wally is a creative director, graphic designer, and photographer making graphic brand identities, design systems, objects, and experiences. He works with organizations that want to refresh, expand, or clarify the graphic presentation of their brand expression. 
Working as a creative leader and hands-on designer, Wally partners with strategists, designers, writers, animators, architects, composers, fabricators, and producers.

For larger programs, Wally works as Outside Order & Friends, bringing together a team of creative professionals for the specific needs of each project.

Goulston & Storrs
Brand identity, visual design system
Coming soon
FedEx
Brand identity, visual system, and design sensibility
Comfort Inn & Suites
Brand identity, design system, and signing program
Amtrak
Airo exterior livery design system

Royal Caribbean
Refreshed brand identity system
S&P Global
Brand identity, visual system, and design sensibility
The National
Typographics for Homecoming 2023 and 2024 tour
St. George’s Society of New York
Brand identity and design system
National Football League
Brand refresh, proprietary typeface, and design system

Magnet Forensics
New brand identity and visual system
Coming soon
Port Authority of New York and New Jersey
Brand identity and design system for JFK, Newark, and LaGuardia airports
International Rescue Committee
Brand identity and design system
The National
Whenever Wherever zine
Coming soon

Wally Krantz’s Outside Order is based in Brooklyn, New York.
Outside Order & Friends is a strategic design studio making creative thinking real. Contact wk@outorinc.com




© 2021-2026 Outside Order Inc.
Header photography © 2026 Wally Krantz.
Neue Haas Grotesk typeface by Commercial Type.
All trademarks are the property of their respective owners.