Wally is a creative director, designer, and photographer. Together with a group of creative partners and friends, he makes brand identities, visual identity systems, campaigns, and objects for corporations, non-profits, sports organizations, governments, zoos, theater groups, and musicians.
    Working with client leadership, marketing teams, and their agencies is central to Wally’s approach in making stronger and more connected brand experiences. Wally brings together specialists in design, typography, photography, illustration, animation, film, and music to create memorable work for the special needs of each client. A mix of creativity and design with brand and business strategy ensures that every system can flex for any situation.
    Wally brings over 25 years of global branding and design agency experience to every project.
    In 2022 Wally formed OO&Friends as an independent design studio working with a small group of clients creating brand design systems and sensibilities.
    Wally’s work been awarded in the U.S. and around the world. He has served on design juries for The Clio Awards, The Art Directors Club, and HOW Magazine. He has been on NPR’s Marketplace and quoted in Forbes, Fast Company, PRINT, and several articles in The New York Times.
    Wally grew up in the suburbs of Detroit and studied graphic design and art history at Western Michigan University, graduating with a Bachelor of Fine Arts in 1993. He was honored as the inaugural Western Michigan University College of Fine Arts Distinguished Alumni in Graphic Design in 2014. He continues to work with college students and faculty through lectures, workshops, and mentoring at design programs across the country.
    Wally lives in Brooklyn with his wife and two daughters.