Diversity, equity, and inclusion is a central part of Co-op as an organization and brand. Employees are engaged with programs through the DE+I Council as well as the employee-run employee resource groups.
Collaborating with Co-op’s internal teams and HR, a shared graphic system based on the “+” symbol was created that gave each group a unique symbol while being a connected network supported by Co-op.
By creating a considered and flexible signature system for the ERGs that connected to the DE+I signature, Co-op was able to be as consistent at the brand-level as they are as an organization.
Collaborating with Co-op’s internal teams and HR, a shared graphic system based on the “+” symbol was created that gave each group a unique symbol while being a connected network supported by Co-op.
By creating a considered and flexible signature system for the ERGs that connected to the DE+I signature, Co-op was able to be as consistent at the brand-level as they are as an organization.
Wally Krantz’s Outside Order is based in Brooklyn, New York.
OO&Friends
is a strategic design studio making creative thinking real.
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Header photography © 2024 Wally Krantz.
Neue Haas Grotesk typeface by Commercial Type.
Website designed on Cargo.
Neue Haas Grotesk typeface by Commercial Type.
Website designed on Cargo.