Founded over 40 years ago, Co-op Solutions has become the market-leading financial technology provider serving the nation’s credit unions.
Wally led the development of the logo and visual system, then worked with Co-op’s experience team beyond the launch to expand the visual language, templates, touchpoints, and advise and design for events and new initiatives.
Wally led the development of the logo and visual system, then worked with Co-op’s experience team beyond the launch to expand the visual language, templates, touchpoints, and advise and design for events and new initiatives.
A proprietary icon library was created as a design tool to minimize the reliance on stock imagery.
Over 300 icons are available for use across websites, presentations, white papers, annual reports, videos, wayfinding, events, and social media.
Over 300 icons are available for use across websites, presentations, white papers, annual reports, videos, wayfinding, events, and social media.
Products and services are organized into pillars to give the marketing team a framework for working with other teams across the business.
Once in place, signatures were designed to live in a range of external or internal touchpoints.
Once in place, signatures were designed to live in a range of external or internal touchpoints.
Workessions were conducted as pressure-testing and training session with Co-op’s agency partners and internal teams to get deeper into the range of materials needed and the ways they would be produced.
InDesign templates were made for their marketing team and agencies while Word templates were provided to all employees. Both are more simple, coherent, and connected.
InDesign templates were made for their marketing team and agencies while Word templates were provided to all employees. Both are more simple, coherent, and connected.
Wally Krantz’s Outside Order is based in Brooklyn, New York.
OO&Friends
is a strategic design studio making creative thinking real.
© 2021-2024 Outside Order Inc. All trademarks are the property of their respective owners.
Header photography © 2024 Wally Krantz.
Neue Haas Grotesk typeface by Commercial Type.
Website designed on Cargo.
Neue Haas Grotesk typeface by Commercial Type.
Website designed on Cargo.