Co-op’s yearly THINK conference brings together credit union executives and thought leaders to promote change and growth in the credit union movement.   
    Previous THINK events would use a unique design system for each year—much of which did not align with, or was a disconnect, from the Co-op brand.
    Collaboration with Co-op's events team and agencies helped to simplify the brand expression and strengthen the Co-op relationship to the THINK brand.   
    A design system was created that uses a dynamic typographic approach that is shared from year to year. Unique messaging, imagery, and color changes to reflect the conference theme and location.

Wally Krantz’s Outside Order is based in Brooklyn, New York.

OO&Friends is a strategic design studio making creative thinking real.

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Header photography © 2024 Wally Krantz.
Neue Haas Grotesk typeface by Commercial Type.
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