![](https://freight.cargo.site/t/original/i/5668981d02b972ec9a466c7a5b7528625592494730465637d64555dd7d556a23/THINK-evolution.png)
![](https://freight.cargo.site/t/original/i/9b64fe711356b87b826e48075e490c70a5d99239ba1d492d20566fdbfcde68b2/THINK22-teaser.png)
Co-op’s yearly THINK conference brings together credit union executives and thought leaders to promote change and growth in the credit union movement.
Previous THINK events would use a unique design system for each year—much of which did not align with, or was a disconnect, from the Co-op brand.
Collaboration with Co-op's events team and agencies helped to simplify the brand expression and strengthen the Co-op relationship to the THINK brand.
A design system was created that uses a dynamic typographic approach that is shared from year to year. Unique messaging, imagery, and color changes to reflect the conference theme and location.
Previous THINK events would use a unique design system for each year—much of which did not align with, or was a disconnect, from the Co-op brand.
Collaboration with Co-op's events team and agencies helped to simplify the brand expression and strengthen the Co-op relationship to the THINK brand.
A design system was created that uses a dynamic typographic approach that is shared from year to year. Unique messaging, imagery, and color changes to reflect the conference theme and location.
![](https://freight.cargo.site/t/original/i/dd7e6a17a248a5a04f21b9ee760b6bef7e89f8fb683b6ddda387d0dd6a893baf/think22webbanner.png)
![](https://freight.cargo.site/t/original/i/6d1ce3d02095b25d5ede7e7a4a95d47136f17b3213a6cb6b91c61b31f9e72635/think22onscreen.png)
![](https://freight.cargo.site/t/original/i/74a6eca7e94998ae71181dcd5b9b7309b64260bbb81ebf830eb779747add3750/Asset-13x-8.png)
![](https://freight.cargo.site/t/original/i/d0858c52d5afec491bbbb2eac5e75b4e44d74dc839fb8047c9e25decc225f52b/coop-ceosummit-banner.png)
Wally Krantz’s Outside Order is based in Brooklyn, New York.
OO&Friends
is a strategic design studio making creative thinking real.
© 2021-2024 Outside Order Inc. All trademarks are the property of their respective owners.
Header photography © 2024 Wally Krantz.
Neue Haas Grotesk typeface by Commercial Type.
Website designed on Cargo.
Neue Haas Grotesk typeface by Commercial Type.
Website designed on Cargo.