When Delphi split into two companies—the newly-named Aptiv and the redefined Delphi Technologies—two new organizations were created, one new brand, one to be evolved, each their own distinct visual sensibilities.
     Delphi Technologies evolved with a new emphasis on automotive powertrains and aftermarket products.
    As a counterpoint to the Aptiv’s orange, a new luminous blue was selected as the brand color applied to  a new typeface and monogram D symbol with a dynamic oblique interior. This was a nod to The D—Delphi’s Detroit roots.

Creative direction by Wally, designed by Mari Iwahara and Jane Boynton with Marie Minyo at Landor.

CES Booth by Imagination.

Brand identity
Visual identity system
Launch event
Brand guidelines

In 2021 Delphi was acquired by BorgWarner. The Delphi Technologies brand was retained with the addition of the Aftermarket descriptor.

Wally Krantz’s Outside Order is based in Brooklyn, New York.

OO&Friends is a strategic design studio making creative thinking real.

© 2021-2024 Outside Order Inc. All trademarks are the property of their respective owners.
Header photography © 2024 Wally Krantz.
Neue Haas Grotesk typeface by Commercial Type.
Website designed on Cargo.