Identity for FirstNet.

Design by Dana Killinger with creative direction by Wally at Landor.

Congress established the First Responder Network Authority in 2012, known as FirstNet, to create a nationwide broadband network dedicated to first responders. AT&T built the network, and we created an identity and design system that flexes to communicate the specific needs of Fire, Police, and EMS responders.
    The FirstNet symbol is comprised of three bands which are a nod to the three types of first responders; police, fire and EMS.

Wally Krantz’s Outside Order is based in Brooklyn, New York.

OO&Friends is a strategic design studio making creative thinking real.

© 2021-2024 Outside Order Inc. All trademarks are the property of their respective owners.
Header photography © 2024 Wally Krantz.
Neue Haas Grotesk typeface by Commercial Type.
Website designed on Cargo.