Essential intelligence. This was the foundation for the transition from the McGraw Hill Financial name to S&P Global. A new logo, brand architecture system, and visual identity system was created that supports their constantly evolving communication needs in a way that continuously sets the bar.
    Essential intelligence became a foundation for all visual decisions by using essential to inform typography, color, imagery, illustration, charts, messaging, and information hierarchy.
    This is a system that shows what structure, clarity, and transparency can bring to a world in perpetual change.

Creative direction and design by Wally with Valerie Tirella, Kris Louie, and Jane Boynton at Landor.

Website by FirstBorn.

Brand refresh
Visual identity system
Animation sensibility
Brand guidelines
Executive presentations
Design team training and reviews
Launch event

Wally Krantz’s Outside Order is based in Brooklyn, New York.

OO&Friends is a strategic design studio making creative thinking real.

© 2021-2024 Outside Order Inc. All trademarks are the property of their respective owners.
Header photography © 2024 Wally Krantz.
Neue Haas Grotesk typeface by Commercial Type.
Website designed on Cargo.