The Wildlife Conservation Society works to protect land and sea wildlife and their environments around the world. They also own the five New York zoos and aquariums: The Bronx Zoo, Central Park Zoo, New York Aquarium, Prospect Park Zoo, and Queens Zoo.
    A new mark and system was created to convey both wildlife and environments along with a sense of urgency. The stamp symbol and color represented both jungle canopy and ocean.
    This system was in place for eleven years before a new W monogram design by Pentagram was introduced in 2015. Fortunately, it appears to be a slow roll-out and over eight years later quite a few of the signs are still in place.

The Wildlife Solid typeface was created by Annika Kappenstein based on a vintage rubber stamp alphabet kit that she picked up in Czechoslovakia several years earlier.
    This was a perfect example of how certain types of designers collect and wait: objects, materials, random things assembled and filed to experiment with or for their purpose to be revealed months or years later for the right brief.

A special-use version of the signature with the WCS acronym was created for small sizes in digital and embroidery.

Creative direction and design by Wally with Annika Kappenstein at Landor.

Brand identity
Visual identity system
Typeface design
Brand architecture signature system design
Design team training and workshops
Brand guidelines

Wally Krantz’s Outside Order is based in Brooklyn, New York.

OO&Friends is a strategic design studio making creative thinking real.

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Header photography © 2024 Wally Krantz.
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