Wally Krantz’s
Outside Order

Comfort Inn & Suites



With nearly 300 locations and a $2.5 billion investment in upgrading properties, Comfort wanted to signal the updated and new guest experience with a refreshed logo and visual system that would serve as a beacon for the new Comfort Inn & Suites.A new monogram C was designed as a sculptural form that emanates warmth from within.





The monogram was a translations of a sculptural maquette made in the studio with a sense of space, volume, and warmth. Wally worked with sheets of copper to get the feel for a form that could be both enveloping and dynamic. 

The visual translation of that form into a symbol paired orange on the outside with a brighter yellow on the inside gave it a sense of warmth from within.












Both the identity and the signage program developed with David Rockwell used an evolved color palette of yellows and oranges on dark blue that serves as a literal beacon for travelers.



Wally Krantz’s Outside Order is based in Brooklyn, New York.
Outside Order & Friends is a strategic design studio making creative thinking real. Contact wk@outorinc.com



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Header photography © 2026 Wally Krantz.
Neue Haas Grotesk typeface by Commercial Type.
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