Wally Krantz’s
Outside Order

Delphi TechnologiesWhen Delphi split into two companies—the newly-named Aptiv and the redefined Delphi Technologies—two new organizations were created, one new brand, one to be evolved, each their own distinct visual sensibilities.

Delphi Technologies evolved with a new emphasis on automotive powertrains and aftermarket products.











As a counterpoint to the Aptiv’s orange, a new luminous blue was selected as the primary brand color. Delphi Blue was applied to a new typographi approach with a dynamic oblique interior graphic that flexed across the visual system. 








































The monogram D symbol was a nod to “The D”—Detroit, Michigan—and the location of the foundation of Delphi.







Delphi TechnologiesCreative direction by Wally, designed by Mari Iwahara and Jane Boynton with Marie Minyo at Landor.

CES Booth by Imagination.
Brand identity
Visual identity system
Launch event
Brand guidelines
In 2021 Delphi was acquired by BorgWarner. The Delphi Technologies brand was retained with the addition of the Aftermarket descriptor
Wally Krantz’s Outside Order is based in Brooklyn, New York.

Contact wk@outorinc.com



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Header photography © 2025 Wally Krantz.
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