The Garment District NYCIt’s a logo. It’s also a map with the word IN hidden in the streets and avenues.
The name of the Fashion District Business Improvement District changed back to the name that is on maps, feels genuine, and is what New Yorkers actually call the area: The Garment District.
The I from IN is defined by 8th Avenue, the N is made by the combination of 7th Avenue, Broadway, and 6th Avenue.
A list of themes to communicate the richness of the district were integrated with the logo to be a part of their core messaging.
A new messaging construct became the foundation for social media, digital, and environmental graphics by calling to attention the different things people are encouraged to do in The Garment District.