International Rescue CommitteeThe relief workers of the International Rescue Committee go into the places where the world needs them the most.
An identity and visual system became a banner and guide for the families affected by humanitarian crises while creating a sense of urgency for fundraising.
An emphasis on the word rescue, a yellow and black color pairing designed to command attention, and the arrow, a symbol that is universally understood, work together as both the visual identity and their visual system.
Everything the International Rescue Committee does is tied to a sense of urgency: urgency for the people in the places around the world that are affected by war, human rights violations, and environmental disasters; urgency to help the people affected and to evacuate them and get them to safety—from harm to home; urgency to identify the relief workers and locations in a chaotic environment; urgency to raise awareness and donations to help in their mission.