Wally Krantz’s
Outside Order

S&P Global

Essential intelligence. 
This was the foundation for the transition from the McGraw Hill Financial name to S&P Global. A new logo, brand architecture system, and visual identity system was created that supports their constantly evolving communication needs in a way that continuously sets the bar.
Essential intelligence became a foundation for all visual decisions by using essential to inform typography, color, imagery, illustration, charts, messaging, and information hierarchy.

This is a system that shows what structure, clarity, and transparency can bring to a world in perpetual change.




























































S&P GlobalCreative direction and design by Wally Krantz with Valerie Tirella, Kris Louie, and Jane Boynton at Landor. Strategy by Mimi Chakravorti and Louis Sciullo.

Website by FirstBorn.
Brand refresh
Visual identity system
Animation sensibility
Brand guidelines
Executive presentations
Design team training and reviews
Launch event
Wally Krantz’s Outside Order is based in Brooklyn, New York.

Contact wk@outorinc.com



© 2021-2025 Outside Order Inc.
Header photography © 2025 Wally Krantz.
Neue Haas Grotesk typeface by Commercial Type.
Website designed on Cargo.
All trademarks are the property of their respective owners.