Wally Krantz’s
Outside Order

S&P GlobalEssential intelligence. 
This was the foundation for the transition from the McGraw Hill Financial name to S&P Global. A new logo, brand architecture system, and visual identity system was created that supports their constantly evolving communication needs in a way that continuously sets the bar.
Essential intelligence became a foundation for all visual decisions by using essential to inform typography, color, imagery, illustration, charts, messaging, and information hierarchy.

This is a system that shows what structure, clarity, and transparency can bring to a world in perpetual change.




























































Wally Krantz’s Outside Order is based in Brooklyn, New York.

Contact wk@outorinc.com



© 2021-2025 Outside Order Inc.
Header photography © 2025 Wally Krantz.
Neue Haas Grotesk typeface by Commercial Type.
Website designed on Cargo.
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