Wally Krantz’s
Outside Order

Time Warner Cable

Brand identity refresh across every facet of the Time Warner Cable ecosystem, from vehicles to billing statements, on-screen guides, and sponsorship.

In the early stages of the program there was a question about keeping the excellent eye & ear symbol originally created by Steff Geissbuhler for the corporate parent Time Warner (itself inspired by Armin Hoffmann’s 1955 Basel theater publicity poster), but for many years had only been in use by the cable operations.

Wally worked with Sam Becker to redraw the symbol to allow it to work in more diverse applications and paired it with a cut of the typeface Stag Sans Round to begin the foundation of an integrated and dynamic visual identity system.

A new visual hierarchy and clean design sensibility was built to create everything from on-screen guides and billing statements to advertising, social media, vehicles, uniforms, events, and promotions.

Time Warner Cable

Creative direction and design by Wally Krantz, designed with Sam Becker and Isabel Babcock with Charlie Lebess and Elizabeth Obee at Brand Union.

Stag Sans Round typeface by Commercial Type.

An agency collaboration with Ogilvy.

Brand identity refresh
Extended visual identity system
Brand architecture signature system
Sub brand extension and design
Billing statement design
Animation and motion sensibility
Advertising design direction
Event design direction
Brand guidelines

After the merger with Bright House Networks under Charter Communication in 2017/18, Time Warner Cable and Bright House were rebranded as Spectrum.

Wally Krantz’s Outside Order is based in Brooklyn, New York.

Contact wk@outorinc.com

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