Wally Krantz’s
Outside Order

Wally Krantz he/him
Creative director, designer, and photographer

“Look at those things out in the world that engage us—on a walk, traveling, whatever the environment is—those things or situations that compel you to pause for a moment. Consider what can be learned from them. Begin to understand why they resonate the way they do. Apply that thinking to design systems to expand the idea of what a brand can do.”

Together with a group of creative partners and friends, Wally makes brand identities, visual identity systems, campaigns, and objects for corporations and non-profits, sports, government, conservation, and relief organizations, theater groups, artists, and musicians.

He brings over 25 years of global branding and design agency experience to every project. Heading up teams of specialists in design, typography, photography, illustration, animation, film, and music, Wally develops smart design systems for the unique needs of each client. His mix of inquisitive creativity and design with strong brand and business strategy ensures that each system can flex for any situation. Working closely with client leadership, marketing teams, and their partner agencies is central to Wally’s approach in making stronger and more connected brand experiences.

In 2021 Wally began consulting as an independent creative director and designer as Outside Order, working with friends and colleagues for a small group of clients creating a range of brand design systems and sensibilities.

Wally’s work has been awarded in the U.S. and around the world. He has served on design juries for The Clio Awards, The Art Directors Club, and How Magazine. He has been on NPR’s Marketplace and quoted in Forbes, Fast Company, Print, and several articles in The New York Times.

Wally grew up in the suburbs of Detroit and studied graphic design, photography, and art history at Western Michigan University, graduating with a Bachelor of Fine Arts in 1993. In 2014 he was honored as the inaugural Western Michigan University College of Fine Arts Distinguished Alumni in Graphic Design. Wally continues to work with college students and faculty through lectures, workshops, and mentoring at design programs across the country.

Wally lives in Brooklyn, New York with his wife and two daughters.

2021—Present / Outside Order
Creative Director, designer, and founder of Outside Order, an independent brand consultancy and design studio based in Brooklyn.

2018—2020 / FutureBrand
Chief Creative Officer leading teams in NYC and San Francisco for clients across North America.

2015—2018 / Landor
Executive Creative Director leading the NYC design team and teams in San Francisco, Cincinnati, Chicago, and Mexico City.

2006—2015 / Brand Union
Worldwide Creative Director leading NYC and London design teams and overseeing teams across Brand Union’s twenty-two global offices.

2005—2006 / FutureBrand
Creative Director leading NYC brand identity design teams.

1999—2005 / Landor
Creative Director co-directing NYC design studio and leading project teams from London, San Francisco, and Tokyo.

1997—1999 / Interbrand
Design Director leading NYC brand identity design teams and working with Amsterdam Mexico City teams.

1997 / Academy of Art San Francisco
Instructor at the School of Design creating the syllabus for and instructing their first post-graduate typography class.

1993—1997 / Landor
Designer in San Francisco working with the NYC, London, and Hong Kong design teams.

Portrait of Wally by Graham MacIndoe
© 2025 Graham MacIndoe

Wally Krantz’s Outside Order is based in Brooklyn, New York.

Contact wk@outorinc.com

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