Wally Krantz’s
Outside Order

Wildlife Conservation Society

Creative direction and design by Wally with Annika Kappenstein at Landor.

Brand identity
Visual identity system
Typeface design
Brand architecture signature system design
Design team training and workshops
Brand guidelines

This system was in place for eleven years before a new W monogram design by Pentagram was introduced in 2015. Fortunately, it appears to be a slow roll-out and over ten years later quite a few of the signs are still in place.

Wally Krantz’s Outside Order is based in Brooklyn, New York.

Outside Order & Friends is a strategic design studio making creative thinking real.

Contact wk@outorinc.com

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